Use casesReporting
Make the deal review about selling, not data entry
Mitra posts a pipeline hygiene report every Friday at 4pm, grouped by rep, so Monday's review starts with clean data. The agent reads every open HubSpot deal and lists the ones missing a close date, stuck in one stage, or with no next step.
Every Friday at 4pm, check my open HubSpot deals for missing close dates, stale stages and no next step. Post the list to #sales, grouped by owner.
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What the agent actually does.
Read every open deal
The agent reads all open deals with their owner, stage, value, close date and when the stage last changed.
Check each against the rules
A blank close date, a stage stuck three weeks, no next step: each is a flag, and one deal can carry several.
Group the flags by rep
The list is arranged by owner, so each rep reads their own five lines instead of scanning the pipeline.
Post it before the weekend
The report goes out on Friday, so reps fix their own deals before the Monday review rather than during it.
Record the run
Every deal read and flag raised is written down, so a rep who disagrees can see what the agent looked at.
Make it yours.
For the people who spend the first twenty minutes of every pipeline review correcting the CRM instead of talking about deals. Change any of this by saying so — there is nothing to rewire.
- Only flag deals above a value, so small ones do not fill the list.
- Send each rep their own flags and the totals to the channel.
- Add deals whose close date has passed but are still marked open.
Questions, answered.
How do I find stale deals in my CRM every week?
Can Mitra send each rep only their own deals?
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